Immortale Preciouse Serum
‘Precious serum’ by L’occitane has some unbearable baseless marketing claims. L’occitane’s team are been shady, describing every serum’s jar as one that holds anti-aging capabilities of 1000 flowers. In addition, they mention the Immortelle flower as one that’s neither wither or fade, even after been picked, and wishes you to believe that those characteristics can be deduced as anti-aging ones when been used topically.
As opposed to the above, Precious Serum has a rather simple formula that contain a few skin beneficial ingredients worth briefly discussing over, but we are still far off of the marketing claims.
First and foremost I’ll mention two luxury oils, the Borage and the Evening Primrose. Both are great sources for the GLA fatty acid which has the ability to improve cell membranes activity and to reduce TEWL (Trans Epidermal Water Loss). In addition your skin’s elasticity and moist level will improve.
In addition, an interesting extract named Helichryum Italicum is present in the formula. Some research literature show it has anti radical and anti-inflammatory capabilities. (1, 2)
To sum it all up the formula is nice and holds some skin benefits, though its claims are a bit over the top, plus it has a low cost effectiveness compared to some other parallel products out there.
• Helps to lock moisture inside the skin and improve its elasticity.
• A great cosmetic match for those with normal to oily skin.
• Has a light watery texture.
• Low cost effectiveness.
• Unfortunately most of its claims are not more than gimmicks.
Water, Glycerin, Cyclomethicone, Helichrysum Italicum Oil, Helichrysum Italicum Extract, Argania Spinosa Kernel Extract, Helianthus Annus Seed Oil, Helianthus Annus Seed Extract, Evening Primrose (Oenothera Biennis) Oil, Borago Officinalis Seed Extract, Cellulose Gum, ,Sosium Cocoyl Glutamate, Acrylates/C10-30 Alkyl Acrylate Crosspoymer, Sucrose Palmitate, Glyceryl Linoleate, Dimethiconol, Ethylhexylglycerin, Phenoxyethanol, Chlorophenesin, Sodium Benzoate, Potassium Sorbate, Xanthan Gum, Decarboxy Carnosine HCL, Butylene Glycol, Tocopherol,Parfum, HexylCinnamal, Linalool, Benzyl Salicylate, Alpha Isomethyl Ionone.
• J Pharm Pharmacol. 2002 Mar. Anti-inflammatory and antioxidant properties of Helichrysum italicum.
• Life Sci. 2002 Jan .Antioxidant activity of anti-inflammatory plant extracts.